Marketing: All about Mindset, Laws, Niche, integration and to create valuable CATT Funnel.
INTRODUCTION :
When we talk about Marketing its not about the stuff you made but the content and story you create, its how we select the Niche properly, to have knowledge of ground laws of Marketing and Mindset . ‘ No dreams or Vision become reality unless you think it is possible’. But when it comes to Digital marketing its obvious to ask question that ,Why Digital marketing is evolving at faster rate than any other core sector of technology in this era?. The answer to this is very straight forward and simple. In this period of digitalization and new innovations particularly in networking sector it is very much necessary to be fast, collective, attentive and to be stuck with the consumers simultaneously having good relation with them. It also help to build new customers and reach them easily just by attracting them towards your product, its can be done by making good content on social media, creating attractive funnel so that it becomes easy for the firm to know the consumer of interest and also to create influence marketing by the existing customers. The existing customers also can play role of affiliate to increase your chain and have value added and this all can be done easily by using various platform available on social media and various available tools like ( Google Analytics, SEO, Pay per click and many) additionally making it digital marketing. But its not just all about, there are many thing to be consider if you want to have a valuable journey with Digital marketing to make a value added in your knowledge about it and a real value added that everyone needs and what we denote it as Money. In this article we are going to discover the importance of how to maintain mindset, communication skills in marketing and how to flourish the opportunities that we are having and Digital marketing is creating for us, for this we have to know the history of digital marketing and the time when its took a peak in Indian market and further, as this article will help every individual who see a carrier in digital marketing as bloggers, professionals, freelancers, mentors and entrepreneurs.
The development of digital marketing mainly depends on Niche we select, way of establishing our personal brand and many other collective factors .Digital marketing journey is inseparable from technology development, One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker. These kinds of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not as efficient. Digital marketing in India came between the period of 2000s and the 2010s, when the proliferation of devices’ capable of accessing digital media led to sudden growth. With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube, Instagram and Twitter, consumers became highly dependent on digital electronics in daily lives. Therefore, they expected a seamless user experience across different channels for searching product’s information. The change of customer behavior improved the diversification of marketing technology. Digitization came in peak in India with revolution in telecom sector happened in 2016 which was initiated by JIO telecom by providing free data services and later cheap data packages that made easy for people to buy and use data at huge level and within this period from then there is huge increase in data consumptions and is nearly 700 million internet users across country. This figure was projected to grow to over 974 million users by 2025, indicating a big market potential in internet services for the south Asian country.
By knowing such huge market, a simple question arises, How we can create our branding? Because if only we became capable to attract just 1% percentage of population in India using internet that is 1% of 700 million population, it’s enough to make your brand establish as you will have 7 million people in your network and they will be the leads , affiliates and influencer of your brand and help you to expand it by contributing a little part from themselves knowing and unknowingly. But for this we should have the core knowledge of the points that we are now going to discuss.
ELIMINATE THE MINDSET OF CAN’T! BECAUSE YOU CAN DO ANYTHING — Tony Horton
The most precious value a person should posses is the positive mindset, our mindset defines how we can go ahead with the work we are related to.
- Learn to Fail, But learn from Failure- Your biggest breakthroughs can only come through experimentation, testing and learning new. It helps you gather valuable data that enables you to go with speed. . No matter how much experience you have, if you’re not failing, you’re not learning.
- Know Your Customers value-The biggest problem with most marketing communication is that it lacks empathy & relevance. Knowing your users isn’t about just analyzing demographic indicators but a deeper understanding of their fears, aspirations & desires. The deeper your understanding of the customer, the more effective & resonant your communication will be. But for this we want to know what people want at present, then How To Find What People Want?
There are many tools to guide you.
- Google keyword planner is a good starting point, where you can type in keywords and discover how popular they are.
- Keywordtool.io is a logical second step, because it gives you more specific information about searcher intent through long tail keyword phrases.
- SEMrush helps study what your competitors are doing. You might get ideas to expand and broaden your approach, or go deeper into sub-niches or find new ones to explore and research.
3. Understand The Bigger Picture- It’s easy to get lost in vanity metrics like video views, page views, app downloads, cost per click and get giddy about short term results. Building the personal brand is the step to look at bigger forward.
While talking about the fundamentals of Marketing we should know that market work on basic ideas like :
· Market is based on science. Not on creativity,
· Marketing start before creating product. It starts with understanding customers and customers’ needs.
· Marketing is about sending the right message, to the right person at right time and to capture position in minds of the consumers. To have a good consumer attachment good communication skills are necessary. Good communication don't mean speaking good English its all about understanding your target audience very well.
“ The aim of marketing is to make selling superfluous”- Peter Drucker
To make selling superfluous the CATT marketing funnel concept is more appropriate.
· Which denotes Wealth = n raise to A CATT
· (n) Niche: Your success and wealth depend on the niche you choose. ( Niche is thing that include your talent, requirement of market at present and your passion).
· (C )- Content: (Blog posts, videos, lead magnets, live webinar).
· (A )- Attention: it is created using SEO, social media, Paid Ads and Referrals.
· (T )- Trust: Marketing automation and retargeting.
· (T )- Transaction: Convert your leads into customers with sales methods.
To select Niche it should have talent, passion and market.
CATT funnel is executed through integrated digital marketing, CATT is frame work how an individual goes through integrated digital marketing.
With increase in the internet user in India the trend is shifting towards Digital marketing (that mainly includes social media, EMAIL marketing, Content marketing or websites)from Traditional marketing ( which includes magazines, Ads on television and newspapers) this is happening mainly because people are getting aware of the digital platform and find it much quick and fast than any other type of marketing, though it seems easy but in real the people in India at present state can attract more customers by traditional marketing as compare to digital marketing, but it will not be the same within the period of 5 years as there will be more people on digital platform till 2025.
With the such boon of consumer increasing at tremendous rate towards digitalization. There are many question and queries even we can say unfortunates that people faces while marketing is that instead of great content on social media like Facebook, Instagram, google Ads, Twitter and many other, people fails to get the conversion rate they actually want. To make it simple over this unfortunate that the people think it is but in actual it is not! Though in that case also, the answer to this unfortunate is integrated Digital marketing.
Integrated Digital Marketing is the art and craft of using all the digital marketing methods available today in such a way that each digital marketing channel complements the other by playing it’s strengths rather than trying to reach the goal of increasing revenues and customer base on its own.
People approaches in a way that from each and every segment they try to get results separately. Lot of people do content marketing and except huge sell but it don't happen, do SEO, do social media marketing, do E- MAIL marketing alone but sale don't happen.
So what the general idea is that when we try to integrate all this component in a such a way that it become a machine, Then instead of using paid advertising to sell and convert people directly, what we can do is that we can run paid advertising to our content.
The concept is as simple as above diagram instead of asking for sales directly, Drive attention by e-mails and from that E-mail list people come to our content we have written and then we get our content listed in search engine (SE) and SEO gives the viewer our other content present previously and they look for it. By using social media we can share content and people will share our content and eventually we will get other people to visit our contents on our website. This will create trust over your blog/ website and then yo can go for sales and conversion to have transactions. All this can be done easily by building own Personal brand, but what is personal brand about and why it is important in digital marketing?
The basic is that if you are good at something and people don't know about it than that idea is no use for you. If people comes to know that you are good at something or some points then only people will reach up to you and this is the basic criteria of Building personal brand. Brand should be recognized by person and then only people will listen from you rather by listening from any particular logo or brand.
The best known will always beat the best.
People want to learn from people, Not from brand — Deepak kanakaraju.
A personal brand becomes an influencer and a brand ambassador for the companies that they run. But what takes to build and evolve a personal brand? some basics to remember are as follow.
· Learn: New skills, concept, fact and procedure.
· Work: to put new found skills to work from practice to implementation, implementation in real world will give you better understanding.
· Blog: Write about what you have learned and experienced through your work.
· Consult: Now you have personal brand through your blog, have learned and experienced, start consulting other business instead of working for others.
· Mentor others.
· Startup: Startup your own product and services business with understanding that you have developed about market, the problem and your own skills that is what all about.
Conclusion
So in this article, we had an overlook of how in such huge internet using population there is advantage of creating our own personal brand and having a huge conversion rate in form of sales, Also how mindset plays an important role in knowing your Niche and core of interest with your basic fundamentals in digital marketing and also Why it is so important in marketing to build and gain trust with goodwill in the market. About how communication plays role in marketing and help us to understand the target audience.
Also we discussed how by using integrated mechanism we can use different components simultaneously and get a high traffic to our website and have a valuable conversion rate in term of transactions.
CATT Marketing funnel concept and choosing your niche.
In my next article we will learn more about the tools used in Digital marketing and how using this tools we can optimizes our strategies in Digital marketing. After reading this whole article please let me know about the concepts showcased in this article and was it new, informative and what ideas you got by reading these article on marketing. Do Comment!
All this concepts I learn and experienced from the internship program by Digital Deepak. If your are willing to know more about Digital marketing join the internship program @ Digital Deepak.